Privacy Policy

Last Updated: October 2025

Lemchen Salzer Orthodontics values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (https://lsortho.com), shop through Bracedlets or Poutch, or interact with our online forms and services. By using our website, you consent to the practices described below.


Information We Col

lect

We may collect the following types of information:

  • Personal Information: name, phone number, email address, and any details you provide via appointment or contact forms.

  • Health Information: when applicable, limited orthodontic or dental history submitted through our secure patient forms, managed under HIPAA guidelines.

  • Transaction Data: billing and shipping information for Bracedlets and Poutch purchases.

  • Technical Data: IP address, browser type, device information, and cookies collected via analytics tools (including Google Analytics 4).


How We Use Your In

formation

Your data helps us:

  • Schedule consultations and respond to inquiries.

  • Process orders, payments, and deliveries.

  • Improve website functionality and patient experience.

  • Send updates, promotions, or educational materials (only if you opt in).

  • Comply with legal, financial, or healthcare regulations.


HIPAA Compliance

Any health-related information submitted through patient forms is stored securely and used solely for treatment or communication authorized by you.
We follow federal HIPAA standards to ensure your Protected Health Information (PHI) is handled with the highest level of confidentiality.


Cookies & Tracking

Technology

We use cookies and analytics tools to understand visitor behavior and site performance.
Cookies help us personalize content, remember preferences, and measure traffic sources.
You may disable cookies in your browser settings; doing so may limit some website functionality.


Shopify and E-Com

merce Data

Our online store for Bracedlets and Poutch is hosted through Shopify.
Shopify may collect and store data such as payment information, device identifiers, and browser cookies.
All transactions are encrypted through Shopify’s secure checkout system.
For details, review Shopify’s Privacy Policy.


Data Sharing

We do not sell or rent your personal information.
We may share limited information with:

  • Service providers assisting with website hosting, analytics, or marketing.

  • Shipping carriers or payment processors for fulfilling purchases.

  • Law-enforcement or regulatory agencies when required by law.

All partners adhere to strict data-protection standards.


Data Security

We use SSL encryption and secure hosting to protect your data.
Access to patient and payment information is restricted to authorized personnel only.


Your Rights

You may:

  • Request access to or correction of your personal data.

  • Opt out of marketing emails anytime.

  • Request deletion of your data (subject to legal or medical record-retention requirements).

To exercise these rights, contact us using the information below.


Third-Party Links

Our website may include links to third-party platforms such as Instagram, Shopify, or Google Maps.
We are not responsible for their privacy practices or content.


Updates to This Policy

We may update this Privacy Policy periodically.
All changes will appear on this page with a revised “Last Updated” date.
Continued use of our site signifies acceptance of any revisions.


Contact Us

Lemchen Salzer Orthodontics
553 Park Avenue, New York, NY 10065
📞 212-755-2333
📧 info@lsortho.com